An exotic plant shop inspired by Japanese Zen gardens in the middle of Tel Aviv . The aim in this branding process was to create an urban identity based on the values of Japanese nature perception (Shizen=nature).
Early in the process we realised we should go back to the ancient Japanese tradition and start our visual research from there. We discovered the Kumiko- A traditional Japanese woodwork. Its was easy to notice the traditional Japanese shapes are very similar to the Fractal Natural phenomena structure. We visually combined natural fractal structures with the Japanese traditional Komiko composing a smart modern - traditional japanese identity for the brand.