SYB Finance provides a broad variety of financial services and accompany Israeli and international customers from various fields and business sectors. The unique aspect of the company is it’s close and personal way of service. The firm primary value was ‘Together’ & ‘Trust’.
After researching the finance firm’s field, we found that most of the companies emphasise their skills and product rather than the way they do those stuff. Emphasising the ‘What’ and not the ‘How’ or ‘Why’. It was clear for us from the begging the way to differentiate the firm from the market was by emphasising it’s uniq way of service. We did that by designing the logo as a signature- to express the ‘personality’ aspect of the firm, together with warm visuals expressing the ‘partnership’ aspect that characterise it.