The Let the Animals Live association is a non-profit organisation. They approached us asking to create a new brand identity for the brand, making it more appealing and less serious. The slogan for these one was ‘It Only Takes One’ - One action, One person, One animal to make a different. The goal was to expand the brand audience and raise the awareness among also those who are not ‘fanatic’ animal lovers.
We created a brand logo which represented the ‘Chain reaction’ of giving and making a difference. Stating that by making one action, the chain of good will continue by inertia. We decided to put the ‘Human’ aspect at the front, using straight forward photography language, making the brand more personal & accessible. The graphic symbols represent #call to action, using the social media language to make the brand more up-lifting and fun.
*The project was made in collaboration with PUMPKIN studio