Basic collection is a Hungarian Firm specialize in contract furniture of all kinds and have the ability to customise items according to special requirements. The firm is a platform for many furniture brands, and it was important to express it’s ability to contain other brands without lossing it’s own. The goal of the re-branding for the Tel Aviv branch was to create a fresh look for the brand and to adjust it so it would speak more to Tel-Aviv audience.
We started exploring ‘what is basic’ in the furniture area and finally decided to give a visual expression to the various kinds of furniture ‘bases’. Also we transformed the logo so it became hollow. We did so to express the idea of the firm being a house for other brands, so it’s there- but always containing the brand it represents.